The publication that I have chosen is NME magazine. The genre of the magazine manly consists of rock based music and features other different types of music as well. NME is one of the most popular music magazine in the world, it is published internationally which shows it’s a very successful magazine.

The paper's first issue was published on 7 March 1952 after the Musical Express and Accordion Weekly was bought by London music promoter Maurice Kinn, and relaunched as the New Musical Express. It was initially published in a non-glossy tabloid format on standard newsprint. On 14 November 1952, taking its cue from the U.S. magazine Billboard, it created the first UK Singles Chart. The first of these was, in contrast to more recent charts, a top twelve sourced by the magazine itself from sales in regional stores around the UK.

The focus of the magazine is to provide the latest news about the world of music. Also informs people about the latest music and upcoming bands. It also presents monthly charts to show the most popular songs at the moment

The majority of readers are male with 65%. 50% of the magazine is sold to 16-24 year old. Which shows it’s targeted to today youths.

NME is a very popular magazine; it distributes over a million magazines around the world which shows the reputation is very powerful.

Many different companies chose to put adverts into the magazine NME states that “Our readers are passionate about music and as a result of their close relationship with the site content they are far more responsive to advertising. Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the magazine”

NME website is the most popular music site in the Europe. It has a wide range of features such as download links to its radio and video which can be shares and commented on. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently.

NME magazine is distributed to 8,000 different stores in the United Kingdom. Then is sold to the public. Other forms of distribution are digital distribution, which is shown on different types of new media technology such as I phones Blackberry’s and social networking site. Web 2.0 is used to show the magazine is more modern.

NME website is a very organised and structured site which is easily accessible with a wide range of features. Such as downloads videos and images.